Chicken brand Perdue has partnered with licensing agency Beanstalk to extend the brand into complementary food categories. This partnership is part of the protein brand’s commitment to offer mealtime and snacking protein solutions that fit conveniently into consumers’ lifestyles.
“As we celebrate our 100th anniversary in 2020, our commitment to helping families meet all their various mealtime needs continues,” says Eric Christianson, chief marketing officer, Perdue Farms. “We’re excited to extend Perdue into additional food categories that provide consumers with new options for the highest quality, premium protein foods.”
Beanstalk will serve as Perdue’s exclusive brand extension licensing agency.
“We are delighted and honored to work with Perdue, the most trusted brand in premium protein,” says Allison Ames, president and chief executive officer, Beanstalk. “With today’s trend toward healthier and balanced eating, Perdue’s expansion into additional protein-centric foods will offer families new ways to help achieve healthier lifestyles.”
New Perdue licensed products will be available at grocery, mass, club and convenience stores in North America.