Bush Brothers & Company, maker of Bush’s, is partnering with licensing agency Beanstalk to extend the brand into complementary food categories.
Categories available for licensing include refrigerated entrees, side dishes and dips, hummus, burritos and chili, among others.
”We look forward to working with Beanstalk and extending our brand into categories that celebrate our bean heritage and quality focus,” says Stephen Palacios, senior vice president, marketing and Innovations, Bush Brothers & Company.
Complementing last year’s launch of Bush’s “Better For You” snacks, the new partnership will help Bush Brothers & Company further expand its product offerings as consumers increasingly look for more plant-based food options.
“We are delighted to work with Bush’s Best, the most trusted brand in beans,” says Allison Ames, president and chief executive officer, Beanstalk. “With a growing trend toward more plant-based and bean-based foods, Bush’s new meal and snack offerings will provide a tasty and healthy option for consumers.”
Beanstalk recently hosted a panel discussion where company leadership shared their brand building strategies for 2020 and beyond. To see the session register for Licensing Week Virtual and view the panel “Consumers, Brands and Retailers: Adapting in the New Reality.”