Beanstalk Cooks up Puck Licensing Program


Austrian celebrity chef and restaurateur Wolfgang Puck is teaming up with Beanstalk to expand his brand and culinary expertise into new categories and product lines.

Since his first licensing venture in 1987, Puck has established a strong presence in the culinary world, and Beanstalk plans to build upon this success by further developing his food and cookware product lines.

Puck is known for his high-quality, farm-fresh and innovative foods, and he is planning to extend these key factors with a line of natural, artisanal food products for grocery stores. His products will focus on growing consumer needs such as quality, taste, convenience and affordability.

Beanstalk is also looking to develop Wolfgang Puck’s licensing program based on his empire of fine dining restaurants, catering venues, casual restaurants and branded products in several complementary categories.