Morton Salt has partnered with Fun.com to create an official costume so consumers can dress up as the Morton Salt Girl. Beanstalk, Morton Salt’s global brand extension licensing agency, brokered this partnership.
“For years, consumers have re-created the Morton Salt Girl look using existing items in their closets,” says Chris Hegerfeld, senior manager, brand licensing, Morton Salt. “This new costume from Fun.com provides another option for consumers who want to match the dress and umbrella authentically on Halloween.”
Now, consumers have the opportunity to wear the only official Morton Salt Girl costume. The salty ensemble includes two pieces – the Morton Salt Girl’s yellow dress and yellow-handled umbrella.
“The Morton Salt Girl is a cultural icon and already has a strong presence in the Halloween scene,” says Lauren Montemaro, director, brand management, Beanstalk. “We are proud of this lifestyle partnership with Fun.com to bring the first officially licensed Morton costume to life for consumers.”
The Morton Salt Girl costume is available for both adults and children. The costumes are now available in the U.S. at Fun.com and HalloweenCostumes.com.