License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Beanstalk Brokers Baileys, Bahlsen Biscuit Deal

Baileys has gained a new partner in Bahlsen for biscuits.

Bahlsen, the German family-owned biscuit company, has announced the launch of two new biscuits – Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, the product of a partnership brokered by Beanstalk, Diageo’s global brand extension licensing agency.

The new, limited-edition biscuits have been created in collaboration with Baileys and have been crafted to include complementary textures of smooth chocolate and crisp biscuit with Baileys flavoring that consumers continue to crave, making it the perfect indulgent treat.

The biscuits are available now.

Beanstalk Europe will be attending this year’s Festival of Licensing virtual event. To see what the agency and many others have to offer, register now!

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.