Beanstalk Brings Chiquita to Freezers

Food distributor Quirch Foods planning a new line of Chiquita-branded frozen treats, in a deal brokered by the banana distributor Chiquita Brand’s licensing agency, Beanstalk.

The deal will see Chiquita frozen maduros (ripe plantains), tostones (green plantains), yuca (cassava), as well as pulp juice and smoothies arrive at grocery stores in the U.S. and Puerto Rico this summer.

Quirch hopes the partnership will help its products reach a broader demographic.

“Adding the Chiquita brand to our products will raise awareness of the category on a national level providing endless possibilities,” says Frank Grande, vice president, sales, Quirch Foods.