Beanstalk Bakes a New Deal

The line, which is styled to have a vintage American feel, is now available exclusively on Amazon.co.uk.

“The Hummingbird Bakery has an incredibly passionate fan base, and consumers have long expressed a desire for products beyond the famous bakery’s core offer," says Lisa Reiner, managing director, Beanstalk, Europe and Asia Pacific. "Licensing is the perfect model to leverage the brand’s popularity and reach loyal and new consumers with exciting new products. Scoop Designs has the expertise to create high-quality, innovative gift items that will seamlessly communicate The Hummingbird Bakery values, making Scoop an ideal partner for this widely popular bakery destination.”

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The partners are already working on the development of an extended bakeware range that is expected to launch during the early part of 2016.

“I am delighted to be launching a new giftware range and to be extending the ways in which our customers and home baking fans can engage with The Hummingbird Bakery brand," says Malouf. "We’re all about authenticity, quality and offering our customers a great experience. I feel our partners at Beanstalk and Scoop Designs have done an excellent job of helping us create a genuinely useful range that embodies these qualities that we can be proud of and that home baking enthusiasts and users of our cookbooks will value.”