Baskin-Robbins Expands Grocery Line | License Global

Baskin-Robbins Expands Grocery Line


Ice cream shop Baskin-Robbins has launched its first-ever line of freezer bars in partnership with Jel Sert.

The new line of sherbet-flavored freezer bars are rolling out now at supermarkets and drug stores across the U.S.

The frozen treats are available in two classic Baskin-Robbins flavors–Rock 'N Pop Swirl, a combination of grape and green apple flavors, and Rainbow Sherbet, a combination of orange and raspberry.

"At Baskin-Robbins, we are committed to product innovation and surprising our guests with delicious new creations that they can enjoy at our restaurants or at home," says Stan Frankenthaler, Baskin-Robbins executive chef and vice president of product innovation, Dunkin' Brands. "Our sherbet-flavored freezer bars are a new twist on two of our classic flavors, and we're so excited to introduce them to ice cream lovers nationwide."