Banijay Brands, Vignobles Bardet Toast to ‘Peaky Blinders’ Wine

Banijay Brands and Vignobles have brewed up two wines inspired by “Peaky Blinders.”
License Global

November 30, 2020


Banijay Brands, in partnership with official “Peaky Blinders”

brand owner and producer, Caryn Mandabach Productions, has announced the launch of the first official “Peaky Blinders”


French vineyard Vignobles Bardet has created two red wines, a Saint-Emilion and a Saint- Emilion Grand Cru for the series. The offerings are set to give buyers the opportunity to immerse themselves in the world of the hit drama.

“In Vignobles Bardet we have found an established and creative partner to create an authentic product, which is perfectly suited to the ‘Peaky Blinders’ brand,” says Jane Smith, group director, Banijay Brands. “This collaboration has created two fine reds that will give fans an authentic taste of the 1920s in the very style that would be shared at the Shelby table.”

The wine will initially be available in France but is available for export via local distributors in key markets across Europe and Asia.

“It’s easy to imagine a character like Thomas Shelby importing his own wine from our

great-great-grandfather Jean Roy on the prestigious Saint-Emilion region of Bordeaux and we believe these reds are exactly what he would have chosen,” says Thibault Bardet, Vignobles Bardey. “We are extremely proud to produce a product that captures the true essence of ‘Peaky Blinders.’”

The wine collection adds to “Peaky Blinders” growing licensed goods portfolio. Earlier this year, a

quiz book



were announced for the series.

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