BAC Expands Agency Rights Planters Snacks

(BAC), a boutique licensing agency, has expanded licensing rights with Hormel Foods in the food and beverage categories from Skippy Peanut Butter and Hormel Chili to include Planters snacks.  

“We are happy that Hormel Foods has entrusted BAC with their brands and have expanded our representation to include Planters snacks.” says Michelle McLaughlin, chief executive officer, BAC, “We are looking forward to strategically growing the brand into new categories.”