BAC Expands Agency Rights Planters Snacks

New foods include Hormel Chili and Skippy Peanut Butter.
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License Global

June 14, 2022

Planters peanut products.
Planters peanut products.Planters.

Brand Activation Consulting

(BAC), a boutique licensing agency, has expanded licensing rights with Hormel Foods in the food and beverage categories from Skippy Peanut Butter and Hormel Chili to include Planters snacks.  

“We are happy that Hormel Foods has entrusted BAC with their brands and have expanded our representation to include Planters snacks.” says Michelle McLaughlin, chief executive officer, BAC, “We are looking forward to strategically growing the brand into new categories.”  

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