Assembl Partners Menz Violet Crumble and Pauls Custard

Two Australian brands have created a custard creation.
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License Global

October 25, 2022

Violet Crumble custard.
Violet Crumble custard.Asembl


has partnered

Menz Violet Crumble

and Pauls for a custard creation which is on shelves now in Coles, Woolworths and independent grocery stores across Australia. Combining the Violet Crumble flavor with the signature custard of Pauls, the treat has a choc-honeycomb taste. 

“There are some crazy flavor combinations out there at the moment but trust me when I say this one absolutely makes sense,” says Polly Love, national marketing and licensing manager, Menz. “The delicious blend of Pauls creamy custard and the unmistakable choc-honeycomb flavor profile of our Menz Violet Crumble really just hits the spot, the empty containers sitting on my desk can vouch for this.”  

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