Asembl has partnered Menz Violet Crumble and Pauls for a custard creation which is on shelves now in Coles, Woolworths and independent grocery stores across Australia. Combining the Violet Crumble flavor with the signature custard of Pauls, the treat has a choc-honeycomb taste. 

“There are some crazy flavor combinations out there at the moment but trust me when I say this one absolutely makes sense,” says Polly Love, national marketing and licensing manager, Menz. “The delicious blend of Pauls creamy custard and the unmistakable choc-honeycomb flavor profile of our Menz Violet Crumble really just hits the spot, the empty containers sitting on my desk can vouch for this.”