Following the successful launch of Diageo’s Bundaberg Rum with Ice Break last year in the Queensland market, the brands are back together in 2020 for Ice Break Bundaberg Rum Spiced.
Brokered again by Asembl., the deal sees the partnering of Bundaberg Rum with Ice Break for an iced coffee beverage that will be available in Australian petrol and convenience stores as well as supermarket chains, Coles and Woolworths.
“Last year’s launch of our first partnership between Diageo’s Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland,” says Justin Watson, managing director, Asembl. “So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and Woolworths supermarkets. We are incredibly proud of this second product launch and are sure it will be a fan favorite when it launches just in time for summer.”