Asembl Combines Menz Violet Crumble and Feminaè Beverage for New Espresso Martini

New drink features a honeycomb flavor with vodka and Australian cream.
License Global

July 25, 2022

The Feminaè’s Violet Crumble Espresso Martini.
The Feminaè’s Violet Crumble Espresso Martini.Menz Violet Crumble/Feminaè Beverage


has brought together Menz Violet Crumble with beverage company, Feminaè Beverage, for a new twist on the espresso martini.  

Feminaè’s Violet Crumble Espresso Martini blends the Aussie Violet Crumble honeycomb flavor with a cold drip coffee made in Melbourne, vodka and smooth Australian cream. Each Feminaè Violet Crumble Espresso Martini comes with a Violet Crumble bar to shatter as a garnish over the cocktail.  

“An espresso martini is almost as iconic as the famed Violet Crumble,” says Phil Sims, chief executive officer, Menz. “Bringing these on-trend flavors together with Feminaè Beverage Co., is just another way to enjoy your favorite chocolate and honeycomb treat.  We love surprising our fans with new and exciting ways to enjoy Violet Crumble.”  

“We are excited to be representing Menz licensing opportunities in Australia and New Zealand, overseeing its Violet Crumble, Polly Waffle and FruChocs brands,” says Justin Watson, managing director, Asembl. “The first of many opportunities

for their brands, this partnership between Menz Violet Crumble and Feminaè Beverage Co has been brewing for quite some time so we are thrilled to see this truly shattering twist on the espresso martini launch today. From the irresistible Violet Crumble-infused espresso martini taste to the beautifully designed art deco packaging, the Feminaè Beverage Co Violet Crumble Espresso Martini is this winter’s must-have cocktail.”  

Known for unique flavor combinations, Feminaè Beverage previously launched Pink Grapefruit Gin, Passionfruit and Pavlova Cosmo and Cheeky Peach Gin. The ready-to-drink 2-liter Feminaè Beverage Violet Crumble Espresso Martini serves 24 standard drinks and is available to purchase now.

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