King Features Syndicate has announced a new partnership with Arby’s Restaurant Group to bring collectible “Cuphead” tokens and papercraft toys to every Arby’s Game On Kids Meal.
Fans of the video game series can grab “Cuphead”-branded kids meals at 3,300 U.S. and 85 Canadian locations this September.
The collection features fan favorite characters Cuphead, Mugman, Ms. Chalice, Elder Kettle and more. Arby’s line will be available for approximately 12 weeks. With every kids’ meal purchase, fans will receive one of eight limited-edition toys from the collection, consisting of either a character-based launcher token or a papercraft boss kit that kids can build on their own. Each premium also includes access to a special digital experience — “Cuphead” face filters — which can be activated via the exclusive Arby’s “Cuphead” app. Additionally, “Cuphead” will come to life on Arby’s branded kids’ meal bags with designs inspired by the characters and game play.
“’Cuphead’s’ momentum has been unstoppable since its launch, and this partnership further solidifies the hit gaming property as a cultural phenomenon,” says Christina Nix Lynch, licensing director, King Features Director. “We are thrilled to bring ‘Cuphead’ toys to Arby’s Game On Kids Meals across North America, providing fans with new ways to engage in game play and create their own Inkwell Isle adventures.”