All-American to Rep Hussong’s Cantina

Nevada-based Mexican restaurant will expand into licensing.

Hussong’s Cantina, a Mexican restaurant with restaurants in Las Vegas, Boca Park and Reno, Nev., has appointed All-American Licensing to develop its brand through a worldwide licensing program.

The multi-year agreement will allow All-American Licensing to exclusively market and license the Hussong’s Cantina brand in a variety of categories including beverages, prepared and frozen foods, sauces, snacks, apparel and more.

“We, along with the Hussong’s family, are excited to partner with All-American Licensing, and have seen their licensing expertise in working with Mandalay Bay Hotel and MGM brands. We are looking forward to extending our brand into new channels and markets,” says Scott Frost, managing partner, Hussong’s Cantina. “We know our tortilla chips, bean dip, salsas and margaritas are one-of-a-kind and we are excited to share these with folks outside of our restaurants.”

Founded more than 120 years ago in Ensenada, Mexico, Hussong’s Cantina was the go-to cantina experience and is credited with inventing the margarita in 1941, says All-American. Today, the restaurant is still “Home of the Original Margarita” and was winner of the Best of Las Vegas in 2015, an OpenTable Winner in 2015 and a TripAdvisor 2015 Certificate of Excellence award winner.