April 6, 2018
The new It’Sugar collection includes chocolate bars, gummy treats, a Jelly Belly Box, mints and an It’s Me Sugar gift box, featuring imagery and quotes from Monroe.
“We are thrilled to be partnering with the candy experts at It’Sugar to bring to life the sweet and sultry side of iconic beauty Marilyn Monroe,” says Nick Woodhouse, president and chief marketing officer, ABG. “Jeff Rubin and his team have done a terrific job at portraying Marilyn in a fun, charming and classy fashion.”
The Marilyn Monroe collection will be sold at It’Sugar stores across the U.S. as well as online.
"Even today Marilyn Monroe remains America's sweetest icon," says Jeff Rubin, chief executive officer and founder, It’Sugar. “She was considered a pop culture goddess whose stardom continues to inspire, so to be able to introduce a collection named after her gives usso much pleasure.”
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