Hobie Announces Two New Deals

Along with the e-bikes, a line of accessories will be available, including cargo racks and trailers designed to hold Hobie fishing and kayak gear.  

“Hobie is a brand I grew up with, and we are excited to partner with them to create a line of innovative e-bikes that are perfect for their customers,” says Jason Spates, chief executive officer, Doheny Bikes. “Hobie embodies a coastal lifestyle of endless surf, sand and sail and the collaboration between Hobie and Doheny taps into that nostalgia to offer a product that furthers Hobie into outdoor recreation and mobility products. We are excited to develop a collaborative

“We are thrilled to partner with Doheny for this inventive line of Hobie e-bikes,” says Mike Suzuki, chief executive officer, Hobie. “Doheny’s expertise in creating state-of-the-art e-bikes tailored to the needs of consumers offers Hobie customers a new recreational experience that is both fun and functional. The new line of Hobie e-bikes will offer an affordable, eco-friendly solution for kayakers, surfers and outdoor enthusiasts who are looking for an easy way to get from their destinations to the water and beyond.”   

The new Hobie-branded e-bikes will be available for purchase in mid-2023. 

The Hobie Stand-Up Paddle Board line is for all skill levels and features design elements from both brands. 

“We are thrilled to partner with Hobie, a brand that has pioneered the design and production of top-quality watercraft and watersport products for over 70 years,” says Craig Gillan, chief executive officer, iROCKER. “Utilizing our strength in design and construction, our aim is to expand on Hobie’s rich heritage with an exclusive line of premium paddle boards that are versatile, lightweight and performance-driven.” 

The Hobie Stand-Up Paddle Board range will be available online and at retail this year.  

Global brand licensing agency,

LMCA

, brokered both partnerships.