CES: Sakar Showcases Bally Devices

Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.

April 6, 2018

CES: Sakar Showcases Bally Devices

The companies kicked off their new partnership with the debut of five products at CES including three Bluetooth bracelet-style activity trackers, a fitness watch and heart rate monitor.

The new collection will hit retail stores in the second quarter.

"The Bally brand is synonymous with empowering anyone to lead an active, healthier lifestyle by making fitness accessible and affordable," says Liza Abrams, vice president of licensing, Sakar. "We're very excited to introduce this new line of wearable tech that continues in that tradition, featuring the latest in activity tracking and Bluetooth technology, which makes it easy and stylish to incorporate fitness into your everyday activities."

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.