The companies kicked off their new partnership with the debut of five products at CES including three Bluetooth bracelet-style activity trackers, a fitness watch and heart rate monitor.
The new collection will hit retail stores in the second quarter.
"The Bally brand is synonymous with empowering anyone to lead an active, healthier lifestyle by making fitness accessible and affordable," says Liza Abrams, vice president of licensing, Sakar. "We're very excited to introduce this new line of wearable tech that continues in that tradition, featuring the latest in activity tracking and Bluetooth technology, which makes it easy and stylish to incorporate fitness into your everyday activities."
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