HIT Entertainment has signed two new UK broadcast partners for the preschool show “Fireman Sam.” Five and Cartoonito have licensed a mix of new and existing “Fireman Sam” programming scheduled for broadcast in spring 2008. Five has licensed the first five series and a 20-minute special of “Fireman Sam” and plans to launch on Milkshake!, the channel’s preschool block, in 2008.
Turner Broadcasting’s Cartoonito has licensed three series of “Fireman Sam,” including the two new series in high-definition CGI. Cartoonito was launched as a full preschool channel on Sky 619 earlier this year, having previously been a successful block on Cartoon Network Too.
Meanwhile, HIT Entertainment and Child Accident Prevention Trust, a UK charity working to prevent serious childhood injury as a result of accidents, have formed a partnership to help raise awareness of child safety issues. Fireman Sam will act as a spokesperson for the charity’s marketing and promotional activity including Halloween, Bonfire Night, and the charity’s annual Child Safety Week in June 2008.