Firefly to Rep Size Matters

Firefly Brand Management has signed on to rep the lifestyle apparel brand Size Matters.

The brand, which started out in the hunting category, has since expanded into fishing, weight training and other outdoor activities.

Firefly plans to extend the brand “into all things where size matters” and reach a wider demographic. The firm has already secured Size Matters’ first licensee, Simsotex, for a line of men’s t-shirts, available this fall.