Firefly to Rep Hell's Kitchen USA
ITV Studios Global Entertainment signed Firefly Brand Management in North America to exploit consumer product opportunities for “Hell’s Kitchen USA.”
Firefox will seek partners for the Hell’s Kitchen USA program in apparel, cookware, tools, publishing and pre-packaged food and beverages.
“The Firefly team is thrilled to be working with such a dynamic property,” says Eve LeMaster, executive vice president at Firefly. "Hell's Kitchen combines passion for food with fast-paced, fun entertainment-a winning combination that will result in success at retail."