License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Firefly to Rep Hell's Kitchen USA

ITV Studios Global Entertainment signed Firefly Brand Management in North America to exploit consumer product opportunities for “Hell’s Kitchen USA.”

Firefox will seek partners for the Hell’s Kitchen USA program in apparel, cookware, tools, publishing and pre-packaged food and beverages.

“The Firefly team is thrilled to be working with such a dynamic property,” says Eve LeMaster, executive vice president at Firefly. "Hell's Kitchen combines passion for food with fast-paced, fun entertainment-a winning combination that will result in success at retail."



Add new comment