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The World of Eric Carle, FILA Kids Partner for Fashion

The multi-category collaboration will launch in China.

FILA Kids China and the World of Eric Carle have teamed up for a children’s apparel and accessories collaboration.

The 30-piece collection utilizes “The Very Hungry Caterpillar” along with other characters from Carle’s books, capturing the theme of the brand and emphasizing the collage art and all-over prints. FILA’s line includes boys’ and girls’ collections including jackets, vests, sweatshirts, dresses and pants, along with accessories including sneakers, backpacks and caps for ages 2-15.

It is available in more than 500 Fila Kids' Specialty Stores and online in China, Hong Kong and Macau. The licensing campaign for The World of Eric Carle is managed worldwide by The Joester Loria Group and in China though local agent, Guangzhou Art-land Holding Company Limited.

Joester Loria Group is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

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