WildBrain Spark, the premium kids and family AVOD network and studio, has signed a deal with leading India- and Singapore-based animation studio, Cosmos-Maya, to grow the non-dialogue comedy series “Eena Meena Deeka” on YouTube and other AVOD platforms.
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Under the deal, WildBrain Spark and Cosmos-Maya will co-finance season three of the 2D animated kids’ series, to be produced by Cosmos-Maya with delivery commencing in December. The new season will roll out alongside season one of the series on the first-ever exclusive YouTube channel for “Eena Meena Deeka,” which WildBrain Spark will launch and manage on their network.
“Season one of ‘Eena Meena Deeka’ has been a top perfomer on WildBrain Spark’s hub channels, and we know from our data that its humor and non-dialogue format keep audiences engaged around the world,” says Jon Gisby, executive vice president and managing director, WildBrain Spark. “This hilarious original IP from Cosmos-Maya represents an ideal opportunity to leverage WildBrain Spark’s expertise in reaching kids and families through YouTube channel management, digital IP strategies and direct ad sales. We look forward to working with Cosmos-Maya to grow ‘Eena Meena Deeka’ as we extend the brand’s reach with an official channel and new original content.”
A crossover project in the truest sense, this will be one of the first times an Indian animation series has been co-financed with an international partner. WildBrain Spark will hold AVOD and other distribution rights for seasons one and three of the show, outside India and the Indian subcontinent, and will also spearhead ad sales for “Eena Meena Deeka” on AVOD platforms in the same territories. Cosmos-Maya retains global linear television rights for the series. Worldwide rights for season two are held by Netflix.
“This is a huge leap for brand ‘Eena Meena Deeka,’” says Anish Mehta, chief executive officer, Cosmos-Maya. “Our belief in the brand's universal storytelling has been proven by its global digital success to date and WildBrain's digital distribution enabled it to expand much further. There are also more 360-degree initiatives in the offing from Cosmos-Maya."