WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a raft of new deals in Europe on behalf of Line Friends brand Brown & Friends, featuring the brand’s signature characters Brown, Choco, Cony, Sally and others.
WildBrain CLPG, which represents Line Friends across Europe and in the U.K., has brought on board licensees for Brown & Friends, including:
- Blueprint Collections for stationery;
- Gund for plush;
- Kokomo for health and beauty;
- Misirli for socks;
- Poetic Brands for daywear and nightwear;
- Portico Designs for calendars; and
- Zak Designs for melamine.
For France, WildBrain CPLG has secured a deal with Undiz for an underwear and nightwear range, and in Switzerland with Confiland for confectionary. These new products have started rolling out at retail and will continue launching throughout the year, joining Line Friends’ existing global deals with Funko and Uniqlo.
Additionally, Atomic10 has been appointed as the PR agency for Line Friends in the U.K. The agency will work with influencers and media partners to support licensees’ product launches and expand Line Friends’ fan base in the market.
“Instantly recognizable, the Line Friends and Brown & Friends characters have quickly become part of Gen Z and Millennials’ daily lives internationally,” says John Taylor, vice president, Northern Europe and managing director, U.K. and France, WildBrain CPLG. “We’re excited to be expanding the brand’s European licensee base with bold new products which are ideal for fashion-conscious fans, and having Atomic10 on board in the U.K. will provide invaluable support as we get the word out to tweens, teens and young adults in the market.”