WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has inked a wave of pan-regional deals in the Middle East and North Africa on behalf of the five leading European football clubs the agency represents in the market, including:
- FC Barcelona;
- Liverpool FC; and
- Manchester City.
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For Arsenal, FC Barcelona and Manchester City, WildBrain CPLG has secured a direct-to-retail licensing deal with fashion retailer RIVA for a line of apparel and accessories. Andy Enterprises is now on board for an apparel and accessories range across Arsenal and Liverpool FC; Trucare is launching bedding and homewares across FC Barcelona and Manchester City; and ESAL is creating footballs for FC Barcelona and Liverpool FC. Further partners secured include Hollywood Magic for FC Barcelona and Manchester City apparel ranges, and Sun CE for back-to-school products across all five clubs.
“Football continues to be the most popular sport across the Middle East and North Africa and is also a significant trend at retail,” says Roberto Pallottini, licensing manager, WildBrain CPLG MENA. “We are proud to welcome these partners to the local licensing programs for these internationally renowned European football clubs and to create lifestyle-focused products for the brands in the region.”