WildBrain CPLG has scored a new wave of European deals for Dr. Seuss Enterprises’ title “How the Grinch Stole Christmas.”
WildBrain CPLG is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
“Thanks to his quirky humour and holiday spirt, the Grinch has firmly established himself as an icon for the festive season,” says John Taylor, vice president, Northern Europe and managing director, U.K. and France, WildBrain CPLG. “This broad lineup of new partners means the brand will continue to have a robust presence during the Christmas retail period, and also have a wider range of products available than ever before.”
WildBrain CPLG, which represents the brand across EMEA, has secured new U.K. licensees including:
- Ecell for phone covers and accessories;
- Widdop & Co for gifting and home accessories;
- Enesco for figurines and Christmas decorations;
- Rubber Road for gifting items including Grinch Tubbz;
- Fashion U.K. for kids’ daywear; and
- Portico Designs for calendars and diaries.
Additional fashion partnerships have been secured outside of the U.K. with Trucare for the Middle East and North Africa, and Elyaf for Germany, Austria and Switzerland. The new product ranges will launch from October 2020.
"We are excited about the broad reach of Grinchmas at retail this year, due in large part to all the great work WildBrain CPLG has done to select fantastic licensees who creatively connect our fans with the Grinch through consumer products,” says Susan Brandt, president, Dr. Seuss Enterprises.
These new partnerships join long-standing apparel and homeware U.K. licensees for the brand, which include Somerbond, BC International, Park Agencies, Misirli, Brand International, Dreamtex, Paul Dennicci, Cooneen, IG Design Group, Hype and Aurora. Beyond the U.K., the licensing program also features European partners LPP for adult and kids wear and H&M for apparel and accessories, alongside Thalia for gifting in Germany, Australia and Switzerland.