TOMY International, a global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a deal with Electronic Arts brokered by licensing agent Retail Monster, to bring the “Plants vs. Zombies” video game characters to life via plush.
Retail Monster is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
“‘Plants vs. Zombies’ is a wildly popular video game franchise, and we’re thrilled to be the licensed partner that gets to bring its characters to life in plush,” says Morgan Weyl, global brands director, TOMY. “Many of Club Mocchi- Mocchi-’s most popular plush toys are characters and accessories from beloved video games, so we’re excited to bring a little piece of ‘Plants vs. Zombies’ into gamers’ homes around the world.”
Developed by TOMY’s Club Mocchi- Mocchi- brand, the line will include a variety of super soft, super squeezable and super huggable plush.
“TOMY’s Club Mocchi- Mocchi- brand is renowned for its bespoke plush format, and we’re thrilled to delight ‘Plants vs. Zombies’ fans with what will surely be an in-demand range of iconic plush characters,” says Michael Connolly, founder and chief executive officer, Retail Monster.