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Toei Animation, Funimation Power Up New ‘Dragon Ball’ Licenses

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“Dragon Ball” licensing program is growing yet again with a slate of new licensing partnerships announced.

Toei Animation and its agent, Funimation, have announced licensing gains for the “Dragon Ball” franchise.

Both Toei Animation and Funimation are exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.

These licensing agreements with both new and existing licensees span numerous product categories and include the game titles “Dragon Ball Z: Kakarot,” and “Dragon Ball FighterZ,” and the TV series “Dragon Ball Z,” Dragon Ball GT” and “Dragon Ball Super.”

“’Dragon Ball’ has delighted fans and left an indelible mark on pop culture. Parents who grew up watching ‘Dragon Ball’ anime are now introducing it to their children – creating a shared love for the franchise and inspiring a new generation of fans,” says Lisa Yamatoya, director, marketing and licensing, North America, Toei Animation. “We see tremendous opportunity to leverage the multi-generational appeal of ‘Dragon Ball’ to not only grow existing categories but also expand into new ones with licensed merchandise.”

Produced by Toei Animation and distributed in the U.S. and Canada by Funimation, the “Dragon Ball” anime franchise consists of 20 feature films and four TV series. Last year marked the 25th anniversary of the franchise’s introduction to U.S. and Canadian markets. In 2019, the frachise also saw the release of the its 20th feature film “Dragon Ball Super: Broly;” the “Dragon Ball” World Adventure tour and the return of the Goku balloon in the Macy’s Thanksgiving Day Parade.

Toei Animation, together with its licensing agent Funimation, is focused on further expanding its efforts into new and existing categories in 2021, including back-to-school, stationery, party, celebrations, food/candy, pets and more.

New and renewed licensing agreements include:

  • Bioworld, who will continue key apparel and accessories based on “Dragon Ball Super,” “Dragon Ball GT” and “Dragon Ball Z: Kakarot;”
  • Funko, who will focus on collectibles and new categories;
  • Great Eastern Entertainment, who will focus on fan wall art, plush, throws and accessories;
  • Just Funky, who will expand to new home categories, including bedding, sheets and pillow sets. It will continue with drinkware and home merchandise;
  • Primitive Skateboarding, who will launch a new co-branded collection of skateboard gear and clothing based on “Dragon Ball Super”;
  • Isaac Morris, who will release a line of youth apparel based on “Dragon Ball Z;” and
  • Uncanny Brands who will unleash a line of kitchen appliances based on “Dragon Ball Z” including a hot air popcorn maker available exclusively at Gamestop later this month.

“Dragon Ball has become part of our cultural zeitgeist, inspiring celebrities, athletes, artists and musicians along with millions more,” says Anna Songco Adamian, vice president, licensing and merchandising, Funimation Global Group. “Merchandise showcasing the characters have only grown in popularity, and we look forward to expanding the reach into new areas with licensing partners.”

Want to learn more? These companies are exhibitors at Festival of Licensing. For more news like this or to experience the event, click here.

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