Thankyou, an Australian social enterprise, is taking part in Festival of Licensing 2020, the world’s largest virtual licensing conference, following its bold global campaign launched last week, No Small Plan.
The campaign publicly petitions P&G and Unilever to license its range of personal care products. Thankyou has also sent partnership invitations to nine other global competitors – a selection of P&G and Unilever competitors.
Thankyou is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
The social enterprise makes and sells consumer products for the sole purpose of ending extreme poverty. After all the costs in running a business to get great consumer products to people are taken care of, every last cent that Thankyou makes goes toward funding changemakers globally who are seeking to address water, health, sanitation, economic development programs, maternal and child health programs in low-income communities.
Thankyou, which has raised more than $17 million AUD for its cause through the sales of its products, has shifted its focus to a licensing model in order to scale quickly to a global operation – with the goal to eventually make hundreds of millions of dollars to help end extreme poverty.
“We’ve been able to build a strong brand with purpose at the core within the Australian and New Zealand markets that consumers really resonate with,” says Daniel Flynn, co-founder and chief visionary, Thankyou. “To see our vision realized – a world where not one person lives in extreme poverty – we believe we must take this idea to the global stage – and we see licensing as the most effective way to do that. No Small Plan marks the first Thankyou license – but in the coming months and years, we will be looking for the right partners to help expand the brand into further categories to make a further impact. Whilst charity brands and licensing are not new, Thankyou’s disruptive approach as a social enterprise offers the licensing community a brand with purpose at the core, that really focuses on its marketing and brand execution.”
Following the conclusion of its No Small Plan campaign, Thankyou will be announcing the first license partner on one of the biggest digital billboards in the world, in Times Square New York, on Nov. 5.
The brand will showcase at the Festival of Licensing in the Americas in October, with the aim to connect with future potential license partners across different categories.