Aardman has teamed with Julie Dodsworth to bring its “Shaun the Sheep” brand to another collaboration.
Aardman is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
Dodsworth is working with Aardman to create a set of hand painted designs, drawing inspiration from the vibrant colors of the British countryside in full bloom, and then applying this to render Shaun in a new and unique way.
“We are really pleased to be working with British talent like Julie Dodsworth on this new design collection,” says Danny Heffer, creative lead, sales and marketing, Aardman. “Julie is known for her floral hand painted style, which translates nicely into Shaun’s rural world. It’s been refreshing getting a new perspective on Shaun the Sheep and it we think it will be popular with fans not only in the U.K., but in a number of territories around the world. We are currently looking for a range of licensing partners to take along with us on this design journey and help to bring Julie’s interpretation of Mossy Bottom Farm to the retail market.”
The new designs deliver on Aardman’s ethos of ‘We Do More’ extending the brand into new areas in innovative ways. Painted in Dodsworth’s signature style the patterns suit a range of categories from homewares, fabrics and toiletries to stationery and garden equipment.
“I’m thrilled to have been invited to work with ‘Shaun the Sheep’ and all the team at Mossy Bottom,” says Dodsworth. “From the viewpoint of being a genuine fan it has been fantastic to create designs that reflect Shaun’s humor and colorful character. My thanks to all the team at Aardman.”
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