Banijay has announced the launch of a new consumer products program for the cooking brand, “Ready Steady Cook.”
Banijay is appearing at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
The brand is back with a modern style guide and suite of creative assets. Banijay’s latest licensing program will include opportunities to develop products across a range of categories including food storage, kitchen appliances, cookware, textiles, foodstuffs and digital products for the heritage brand.
“Worldwide consumers and audiences love ‘Ready Steady Cook’ and we’ve seen a real rise in fans from younger demographics,” says Jane Smith, group director, brand licensing, Banijay Brands. “This classic heritage brand is both nostalgic and fresh in bringing together people, generating culinary ideas, and providing great entertainment, creating an exciting opportunity for new licensees and partners. The quality and popularity of the ‘Ready Steady Cook’ brand means the products are sure to fly off the shelves.”
The Ready Steady Cook brand values mirror that of kitchens around the world, with a particular focus on value for money, sustainability, managing food waste and provenance; all of which will resonate with economically conscious and environmentally aware consumers looking for culinary products to add to their homes. Consumer brand awareness has also been amplified this year in the United Kingdom following the successful TV relaunch on BBC One from Remarkable TV.
Banijay Brands will launch at next month’s Festival of Licensing with senior executives available for meetings at the virtual conference.