Playmobil has announced that fans of “Scooby Doo!” can now watch an official "Countdown to Halloween" for the entire month of October.
Playmobil is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
The event will include a mausoleum, a myriad of Halloween-themed movies, music, arts and crafts and interactive games all playable on television sets. All of the content is being delivered to viewers courtesy of a partnership brought together by Addressable Media, Chizcomm Beacon Media and zone·tv.
“The fit between Playmobil and "Countdown to Halloween" is a great example of how innovation and relevance have regained their place in the strategic playbook for marketers,” says Neal Weinberg, chief executive officer, Addressable Media. "Playmobil is a creative, innovative brand and this type of activation is in their DNA. The engaging, interactive TV content created by zone·tv, along with the iconic ‘Scooby-Doo!’ characters makes this Halloween-themed partnership a real treat.”
Launched this week on cable operators such as Comcast, Rogers and Frontier cable, subscribers will have access to hours of content from Playmobil with customized versions of interactive games playable on the largest screen in the house. Games include “The Goblin Arena,” “Monster Drop,” “Frankie's Sparx Lab,” “Today's Challenge,” “Spot It!,” “Spin to Win” and “Collector.”
Viewers can access through their Channel Guides, Widget listings and other callouts throughout their cable platform. Subscribers with voice control can use the commands "Trick or Treat," "Happy Halloween," "Halloween Countdown" and "Halloween Fun" to launch the experience as well.
“Playmobil looks for high-impact, unique advertising units to get in front of viewers during Q4,” says Samantha Cilibrasi, senior digital buyer, Chizcomm Beacon Media. “The alignment between the ‘Countdown to Halloween’ and the ‘Scooby Doo!’ product line, placed within an innovative, interactive growth platform, makes this a perfect sponsorship opportunity."