Fédération Française de Rugby (FFR), the governing body for the rugby union in France, has announced Oreca as its official online store partner in a deal brokered by IMG.
“We are delighted with this collaboration, which represents a business diversification for our company, and we would like to thank FFR and IMG,” says Raphaël de Chaunac, vice president, Oreca. “Becoming the official online store operator of France Rugby highlights that we are at the service of the fans and the people practicing this sport.”
IMG is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
“The different rugby teams are at the dawning of big challenges for the years to come, during which the FFR is also pursuing its digital transformation,” says Serge Simon, vice president, Fédération Française de Rugby. “The French Rugby Federation is therefore proud to launch its new eCommerce shop, where all supporters and rugby fans will be able to embrace products that bear our famous rooster. This new platform will provide the opportunity to showcase the new jersey of the French rugby teams.”
Oreca will operate the online FFR shop, sales promotion and marketing, using the rebranded France Rugby logo and identity. The new website will coincide with the introduction of the new France Rugby jersey developed by Le Coq Sportif.
“We are entering a highly strategic period for rugby in France with last month marking three years to go until France hosts Rugby World Cup 2023,” says Mickael Andreo, vice president, licensing, IMG. “Working with specialists in each area of the licensing ecosystem, we will allow the FFR to reach out to the fans with a compelling, qualitative and adapted product offer and services. We are delighted to welcome Oreca as part of our licensee family.”
Rugby World Cup 2023 will be played across nine cities in France and will take place Sept. 8, 2023 – Oct. 21, 2023.