For the first time, NFL players will appear as playable characters in “Subway Surfers” through a new group licensing partnership between SYBO Games and the NFL Players Association. OneTeam, the NFLPA’s group licensing representative in the video games category, facilitated the deal.
“A unique collaboration between two popular global brands, and as we bolster the NFLPA roster of video gaming licensees, the value of bringing players into mainstream mobile games like ‘Subway Surfers’ is an exciting enhancement of the fan experience,” says Henry Lowenfels, chief product officer, OneTeam Partners.
For three weeks, beginning Sept. 10, “Subway Surfers” gamers can unlock and play as some of the world's most famous runners. Six NFL players along with their names, numbers, images and likenesses will be unlockable and playable as “Subway Surfers” in an American football-themed game event.
"The partnership with the NFLPA and OneTeam marks yet another amazing milestone for us," says Naz Amarchi-Cuevas, chief commercial officer, SYBO Games. "Coming just after we crossed three billion downloads, this collaboration is yet another first for ‘Subway Surfers.’ The integration of the NFL stars, combined with our premium gaming experience and overall digital content will galvanize gaming and sports fans alike."
The players are Tom Brady (quarterback, Tampa Bay Buccaneers), Lamar Jackson (quarterback, Baltimore Ravens), Patrick Mahomes (quarterback, Kansas City Chiefs), Odell Beckham Jr. (wide receiver, Cleveland Browns), Dak Prescott (quarterback, Dallas Cowboys) and Saquon Barkley (running back, New York Giants).
In addition, in-game hoverboards based on the six NFL player characters will be unlockable prizes.
"The endless runner's storyline, the game's monthly visit to different cities and its all-around hip and diverse attributes, make ‘Subway Surfers’ such a natural playing field for the NFLPA," says Steve Scebelo, interim president, NFL Players Inc., the marketing and licensing arm of the NFLPA. "We're excited to offer both mobile gamers and football fans alike a truly one-of-a-kind experience by personifying NFL players in the world’s most downloaded endless runner game.”