Mr. Kate has selected Brandgenuity to help build a licensing program targeted to the millennial and Gen Z consumer.
Brandgenuity is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
The YouTube stars will launch their first furniture collection at retail with leading manufacturer, Dorel, in 2021. Brandgenuity will build on this launch and extend the Mr. Kate brand into home categories including floor coverings, paint, wall décor, lighting, bedding, bath and more. The brand plans to release these launches at affordable price points.
“We cannot wait to get started,” says Kate Albrecht, founder, Mr. Kate. “The team at Brandgenuity really understood us and our purpose - to help our fans unlock their inner creativity and create homes that make their souls happy.”
Mr. Kate’s YouTube Channel, Instagram and Facebook boast more than 400 million views totaling more than four billion minutes watched content from the Mr. Kate brand.
“We want all creative perspectives to be celebrated and we will make sure there is a range of products and price points,” says Joey Zehr, founder, Mr. Kate.
Brandgenutiy has partnered with the A3 Artists Agency talent agents for Mr. Kate on this effort.
“Mr. Kate is speaking directly to Millennials and Gen Z fans who are thirsty for ideas, direction, tips and tricks to help them transform their homes in their own creative way,” says Allison Lort, vice president business development, Brandgenuity. “In this space, they have it all – credibility, expertise, talent, charisma, fun and warmth.”
Brandgenuity plans to grow the brand’s presence in online retailers and traditional channels.