King Features Syndicate has reached an agreement with CJ ENM to represent Pucca, the popular Korean animated character and her world, as the brand’s exclusive licensing agent for North America.
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“Pucca is different than any other brand in our portfolio,” says Carla Silva, global licensing head, King Features. “While still a character brand, Pucca originated as an e-card, whereas most of our other character brands originated from publishing or entertainment. We were drawn to Pucca because of her global appeal, huge fan base and her visually compelling look. Her core theme is about the joy of giving love. In times like these, everyone could use more positivity in their lives. Pucca teaches us to love fiercely, to express freely and above all to be ourselves and we are thrilled to welcome this vibrant and energetic brand to the King Features’ portfolio.”
Building on international success for the brand, King Features is seeking partners across all categories with a focus on creating a robust merchandising program with creative partnerships targeting millennials and children.
“We are delighted to team up with King Features, whose impressive expertise and track record make them the perfect partners to further build Pucca’s appeal across North America,” says Young Wook Kim, animation head, CJ ENM. “Pucca’s cool and unique look, style and joyful philosophy really strike a chord with today’s kids and young millennials and with King’s astute strategy – fresh and innovative while still staying true to the brand – we are very excited for Pucca’s future success in the territory.”
Celebrating its 20-year anniversary in 2020, Pucca is the story of a psychic noodle delivery girl who falls in love with a reserved martial arts boy. First introduced to the public as the star of an animated online e-card service, Pucca’s popularity exploded around the globe, eventually leading to an ongoing animated television series, which recently aired its latest season in 3D CGI on Netflix, as well as 2D specials on Kidoodle TV in 2019. Pucca has a strong international fanbase, with more than 18 million views on Facebook and over 171 million views to date on the Pucca YouTube channel.
“Pucca has been a popular global fashion and lifestyle brand,” says Silva. “We would love to tap into the international success and build on that program here in the U.S. In addition to the core categories such as licensed apparel and accessories, our vision is to create collaborations and retailer exclusives similar to the many successful partnerships we’ve launched across all our brands in fashion, beauty and home. Consumer demand around classic properties like Pucca remains strong and we look forward to expanding the brand into new categories through strong foundational and creative partnerships in North America that will promote long-term success.”