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‘Killing Eve’ Breaks into Licensing

The hit series from Sid Gentle Films and AMC Networks is getting consumer products thanks to IMG.

AMC Networks and Sid Gentle Films have appointed IMG as the exclusive worldwide licensing representative for “Killing Eve.” 

IMG is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

The announcement will see IMG bring the spy thriller show’s first consumer products to market through selective brand partnerships and collaborations.

“In ‘Killing Eve,’ the sharpness of the dialogue and the quality of the performances has always been matched by a strong aesthetic that informs every aspect of the series from the music to costume and production design,” says Sally Woodward Gentle, executive producer, “Killing Eve,” Sid Gentle Films.  “We look forward collaborating with partners who understand the style and ethos of the series.”

The merchandise and licensing rights for “Killing Eve” are owned by AMC Networks in North America and Sid Gentle Films for the rest of world. IMG aims to build a robust licensing program of products, experiences and collaborations focused around themes fans love most about the show, including fashion, beauty, travel and games. 

“’Killing Eve’ hits on multiple notes and nuances of human behavior that naturally translate into licensing,” says Sherikay Chaffee, vice president, licensing, IMG. “Aside from being one of the most popular and loved shows on TV, it’s also one of the most clever and stylish. The dual aspect and opposing nature between its two lead characters can be used to tell a story about a product. For example, the unconventional and the conventional, the good and the bad and every degree in between.”

Following the multi-year partnership, “Killing Eve” joins IMG’s portfolio including “Rocket League” and “Angry Birds.”

“At AMC Networks, we’re very proud of the stories we tell and the relationships we develop with fans through those stories,” says Dario Di Zanni, franchise head, AMC Networks. “We also believe fan affinity can be served and fostered through consumer end-points, both physical and virtual, that create spaces for personal expression and representation. ‘Killing Eve’ is both a brilliant inspiration and canvas for all types of fan affinity, and we are excited to partner with Sid Gentle Films and IMG to expand the reach and success of such a pop culturally relevant and defining show.”

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