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Keynotes: Sanrio and Alibaba Highlight the Latest Licensing Trends in Asia

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Learn how companies such as Alibaba and Sanrio are leveraging technology and global icons to bring brands to consumers around the globe.

The second week of Festival of Licensing kicks off with a slate of keynote presentations from two of the top companies in Asia. 

Alibaba and Sanrio will be highlighting some of the biggest brands and trends in licensing as part of their live session. Alex Tsai, head of partnerships and licensing, Americas and Europe, Alibaba/Alifish, will share how Alibaba's Alifish platform helps companies reach consumers in the fast-growing Greater China market on Wednesday, Oct. 14 (China Standard Time).

Following up on the presentation on the second day of the event, Sanrio will highlight how it has evolved over the last 60 years to become a premier brand worldwide. Join Linh Forse, senior director, sales and business development, Sanrio Inc., takes the virtual stage to share digital and content strategies the company has leveraged to connect iconic characters with Hello Kitty to fans globally. 

Learn more about the upcoming sessions and be sure to register for Festival of Licensing to get access to even more great content.

FREE: Register to attend and book meetings at Festival of Licensing by clicking here.

How Alibaba, China's E-Commerce Giant, Embraces Licensing | Tuesday, Oct. 13 @ 11PM PST/Wednesday, Oct. 14 @ 2 PM CST or 7 AM BST.

Alex Tsai, head of partnerships and licensing, Americas and Europe, Alibaba/Alifish, highlights how Alibaba is enabling global licensors and licensees to reach the fast-growing licensing market in Greater China. Join Tsai to learn more about how Alibaba's licensing business unit, Alifish, combines high-touch end-to-end licensing service solutions, data technology and the extensive Alibaba ecosystem resource integrations to enable global licensors and licensees. Tsai will highlight how companies are leveraging the platform to tap into the market and maximize their commercialization and brand development opportunities through licensing.

Small Gift, Big Smile: Evolving a Global Heritage Brand While Maintaining Core Values | Wednesday, Oct. 14 @ 11PM PST/Thursday, Oct. 15 @ 2 PM CST or 7 AM BST.

Join Linh Forse, senior director, sales and business development, Sanrio, in celebrating Sanrio's 60th anniversary. Learn how the lifestyle brand is implementing new digital and content strategies to connect Hello Kitty and other iconic characters with the next generation of fans while fostering friendship, kindness and inclusivity.

Get Ready for Week Two!

Add these live keynote sessions to your Festival of Licensing schedule now by visiting the Live Stage overview agenda page.

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