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Key Growth Areas: Asia

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Learn about the trends that have begun to emerge in retail and licensing in Asia as the industry aims to gain a clearer picture on a post-COVID world.

Certain trends amid lockdown have hinted at huge potential for retailers, consumer product manufacturers, brands and licensees in 2021. Ahead of the first week of Festival of LicensingLicense Global breaks down the categories that are helping shape the future of retail in Asia.

Video Games

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According to a study from Niko Partners, more than 81 percent of respondents in Asia reported spending more money on games as a whole during lockdown.

Luxury Retail

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Audience-free fashion shows such as Louis Vuitton – whose live-streamed fashion show garnered more than 50 million views on Weibo alone – were able to reach audiences at home.

Music Consumer Product Licensing

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K-Pop artists continue to drive international revenue. Global music icons BTS generated $130 million in revenue in 2019.



As people continue to stream even more content in lockdown, the popularity of streaming content looks to only continue in the coming months and years. Streaming players such as Crunchyroll announced this year that they crossed the three million subscriber mark.

Learn More

To learn more about the latest licensing trends in Europe be sure to attend the Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week one kicks off to on Oct. 13 and focuses entirely on licensing in Asia.

Register for free now!

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