Despite massive changes to business as we know it, some industries will emerge unscathed, if not triumphant, post-lockdown. Ahead of the third week of Festival of Licensing, License Global breaks down the categories that are helping shape the future of retail in the Americas.
The role of social influencers continues to grow in a post-lockdown world that caused consumers to flock to platforms like TikTok for entertainment and connectivity.
Shoppable ads and social media in-app shopping will likely become a key channel for online purchases in the months ahead and in 2021.
The homewares sector will continue to surge notably as consumers work from home and spend more time indoors. Expect spikes in licensed bedding, cookware and kitchen items.
Books, particularly kids’ content and edutainment, is a major growing segment thanks to lockdown and 2020 school closures.
To learn more about the latest licensing trends be sure to attend the Festival of Licensing, a month-long digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. Week three kicks off to on Oct. 20 and focuses entirely on licensing in America.