Full Send/Nelk Boys have selected global consumer products agency Brand Central to extend their brand into retail and develop strategic collaborations.
Brand Central is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
“Our team is thrilled to go all in with Brand Central as they are the go-to licensing experts in digital, lifestyle and pop culture representing brands such as Jake Paul and Ninja,” says Drew Hill, business manager, Full Send.
Full Send is a popular global lifestyle brand created by a portfolio of content creators including the Nelk Boys – Kyle (@kyleforgeard,) Jesse (@mtvjesse) and Steve (@stevewilldoit). The group was founded in 2010 and has since amassed more than 27 million followers across all social platforms.
“We are honored to work with the Nelk Boys and the Full Send brand which is the obsession of millions of young adult fans,” says Ross Misher, chief executive officer, Brand Central. “We are confident of the success of Full Send at retail and looking forward put together very compelling collaborations that will be become ‘must have’ products of 2021.”
Brand Central represents some leading digital media influencers including video game influencers such as Shroud and Ninja.