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‘Bing’ Announces Increased Toy Sales, New Licensees

Acamar Films’ pre-school show “Bing” is proving to be just as popular at retail as on screen, achieving toy growth in the U.K. market over the past year.

Recent NPD data has shown that Acamar Film’s “Bing” is listed in the top 10 fastest growing toy licenses in the U.K. between January to June 2020.

The news comes on the heels of last year’s announcement that Golden Bear was selected as master toy partner for the property in the U.K., EMEA and Australia. The toy company launched its Bing line in the U.K., Ireland and Europe in late 2019. Acamar Films has also announced it will continue to build out their toy program with the addition of two new licensees: 8th Wonder for wooden toys and MV Sports for wheeled toys.

“We are thrilled with the success of Golden Bear’s fabulous toy range, which reflects the ever-growing demand for all things ‘Bing,’ and are very excited about their new range which we are sure will be another huge hit,” says Louise Simmonds, U.K. licensing and merchandising head, Acamar Films. “We are also delighted to welcome our new partners 8th Wonder and MV Sports, allowing us to offer an ever-expanding variety of toys which capture the essence and values of ‘Bing’ and give Bingsters fun new ways to engage.”

8th Wonder’s first range launched in spring/summer 2020 with 11 lines including games, puzzles, shape sorters and pull-along stacking toys. A soft launch with Very and Next proved very positive, while all three lines included in Aldi’s special buy toy event in March sold out. The lines will be available from Amazon, Asda, Argos, Very, Aldi and B&M later this year.

“We are greatly encouraged by the initial success of our new range of innovative wooden Bing toys and the overwhelming response from retailers and customers alike,” says Louise Tyrer, sales director, 8th Wonder. “We are set to welcome additional key retailers on board throughout autumn/winter 2020 and early indications for next year are showing even further growth.”

MV Sports are set to launch with three lines in this winter. The colorful Bing Balance Bike, Tri Scooter and 12’ Bike will be available at B&M, Very and Aldi.

“Were excited to include Bingin our preschool portfolio,” says Phil Ratcliffe, sales and marketing director, MV Sports. “As the U.K.’s leading supplier of wheeled and outdoor toys we recognise that Bing’s affinity with play, the outdoors and nature is a great fit for our product. MV Sports see Bing going from strength to strength in the U.K. and are delighted to be on this journey with Acamar Films.”

Acamar Films will appear at this year's Festival of Licensing. To learn more, register now!

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