King Features Syndicate and its local agent Caravanserai have announced the launch of a variety of new fashion-focused licensing deals for “Popeye the Sailorman” and Fleischer Studios-owned “Betty Boop” in Iberia throughout 2020.
King Features is appearing at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!
“Caravanserai is very proud to help our beloved Betty Boop and Popeye grow their presence in the worldwide fashion industry with these strong partners from Iberia,” says Guillem Rey, managing director, Caravanserai. “The continuous presence of these two characters in the top retailers around the world, especially during a challenging year like 2020, prove the strength, utility and awareness of their iconic status.”
The new lineup includes deals with direct-to-retail partners and several apparel suppliers to some of Iberia’s most prominent retailers. These new deals build upon recent fashion successes in Iberia with major European fashion brands like Zara, Springfield, Fifty, Stradivarius, Cortefiel and Easywear.
The new Betty-inspired line features apparel for men and women. The collection is available in all Pull&Bear retail locations worldwide. Betty Boop is also taking center stage in apparel lines that are available globally through licensees Padma Textiles and Europrosem.
Popeye is also flexing his fashion muscle this year with new collections from Pull&Bear and Zara. Both collections of Popeye-style apparel for men, women and kids are available in all Zara and Pull&Bear retail stores worldwide. The sailorman extends his influence on fashion through new men’s and women’s apparel and accessories from fashion licensees Padma Textiles and Europrosem, as well as a men’s apparel collection from Topisatex.
“Betty Boop and Popeye are more than iconic,” says Carla Silva, vice president and general manager, global head, licensing, King Features Syndicate. “In the past few years, they’ve evolved into high-fashion insignia. We’ve worked to continuously align these characters with some of the most prominent names in fashion, regularly releasing inspirational art guides to keep Betty and Popeye on the pulse of the world’s latest trends. Together with our local agent Caravanserai, we are thrilled to be partnering with some of the best-in-class retailers to launch an exciting rollout of fashion collections this year.”