Banijay Brands is announcing “MasterChef Green,” a vegetarian cookbook consisting of 80 greener recipes, published by Bloomsbury Absolute and authored by Adam O’Sheperd.
Banijay Brands is exhibiting at Festival of Licensing, the month-long virtual celebration of the global licensing industry, which takes place online Oct. 6-29. It’s free to register and attend via www.festivaloflicensing.com.
“MasterChef Green” will include a foreword from “MasterChef” creator, Franc Roddam and offers a comprehensive selection of vegetarian recipes, including a large number which are suitable for vegans, encouraging a vegetable-led diet.
“We are thrilled to work with Bloomsbury once again on ‘MasterChef,’ adding a brand-new book to our range,” says Jane Smith, group director, brand licensing, Banijay Brands. “As a world leader, ‘MasterChef’ embraces the green theme and as more and more people turn to increasingly responsible diets and cooking, ‘MasterChef’ offers its twist on this culinary journey. We know how much more people have been cooking and sharing food at home and hope this collection of recipes will offer something different to our ‘MasterChef’ audience.”
In line with MasterChef’s brand values, the MasterChef Green cookbook will show the home cooks to cook more sustainably, waste less, go greener and have a lighter footprint on our environment.
The book will launch globally in Spring 2021.