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ABG, AR Holdings to Grow Forever 21 in LatAm

Authentic Brands Group is expanding the Forever 21 brand in Latin America.

Authentic Brands Group and Latin American-based brand and retail operator, AR Holdings, have announced a partnership to grow Forever 21 across LatAm.

Authentic Brands Group is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

AR Holdings will drive Forever 21 across all channels in the region including ecommerce, wholesale and 26 retail locations. Locations will be across the region in Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama and Peru.

“Over the last eight years, Forever 21 has established a strong foothold in Latin America and we are excited to launch the next phase of its growth in the region,” says Jarrod Weber, group president lifestyle and chief brand officer, Authentic Brands Group, owner of the Forever 21 brand. “AR Holdings is an experienced leader in the Latin American retail market with vast expertise in the fashion, home, and restaurant industries. We look forward to kicking off this long-term partnership.” 

ABG and SPARC Group acquired Forever 21 earlier this year. Through this strategic partnership, AR Holdings will continue to offer Forever 21’s global assortment of merchandise for women, men and kids across LATAM and through a dedicated ecommerce platform, which will launch in 2021.

“Our partnership with ABG for Forever 21 in nine countries across Latin America is a major accomplishment for AR Holdings and clearly reflects our determination to continue growing our business throughout the region,” says John Keith, president, AR Holdings. “We are honored that ABG has confidence in our ability to continue positioning Forever 21 as the go-to fashion retailer throughout Latin America and expect this to be the first of many business ventures between AR Holdings and ABG.”

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

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