May 27, 2021
Fashion designer Kenneth Cole and interactive entertainment provider Zynga have announced a partnership to debut the Kenneth Cole PRIDE 2021 collection in the video game “High Heels!”
“At Zynga we believe, unequivocally, that our strength is in our diversity and that we are called to celebrate our differences,” says Frank Gibeau, chief executive officer, Zynga. We are proud to stand in solidarity with the LGBTQ+ community in celebration of Pride Month. We’re thrilled to be partnering with a revered, boundary-pushing brand like Kenneth Cole to increase representation in our games and empower players to show their pride, spirit and fashion in ‘High Heels!;’ it’s a perfect fit.”
This collaboration marks the first time that Cole’s fashion will be featured in a mobile game. For the first two weeks of June, gamers will be able to outfit their character and strut the virtual runway in product from the Kenneth Cole PRIDE 2021 collection, including the brand’s KAM sneakers with a rainbow stripe, shirts that state “Being Different is What We Have in Common” and other accessories such as sunglasses, watches and mask lanyards.
“As a brand, we have been supporting equal rights for the LGBTQ+ community for almost 30 years,” says Cole. “For our latest initiative, in recognition of Pride, we are proud to partner with Zynga, a company with shared values, to further highlight the importance of inclusion and acceptance. We are including our PRIDE product in ‘High Heels!,’ allowing millions of people to experience celebrating Pride, and as a reminder that ‘being different is what we have in common.’”
“High Heels!” is available to download for free on the App Store as well as Google Play. Kenneth Cole PRIDE product is available on KennethCole.com.
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