Zeon Limited, part of the Herald Group, has signed a worldwide licensing agreement with British luxury fashion brand Vivienne Westwood to design, market and distribute a collection of watches under the Vivienne Westwood brand name.

The first products will be launched at Baselworld in March 2011. The watch collection consists of ladies' and men's watches retailing between £100 to £500 ($156 to $782) and will be available beginning fall 2011 in stores. Vivienne Westwood watches will be offered initially through select, high-end U.K. department and specialty stores, before moving into similar retail outlets across Europe, the U.S. and Asia.