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Zavvi Launches ‘Squid Game’ Products as Netflix Show Gains Momentum Zavvi Launches ‘Squid Game’ Products as Netflix Show Gains Momentum 

South Korean TV series “Squid Game” is gathering huge cult acclaim and is already lining up new merchandise with Zavvi.  

License Global

October 4, 2021

1 Min Read

Released Sept. 17, “Squid Game” is already on track to becoming Netflix’s most watched show ever. Set in modern-day Seoul, “Squid Game” is a survival thriller that sees 456 players fight across a series of deadly games and is already a huge success in the U.K. and U.S.  

With so much success so early in its career, U.K. retailer Zavvi has partnered with AKEDO to launch “Squid Game” merchandise including shoes, T-shirts, jumpers, blankets and cushions featuring the show’s signature distinctive design style.  

The range is available online at Zavvi.com.  


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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




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