Zavvi Launches ‘Squid Game’ Products as Netflix Show Gains Momentum 

South Korean TV series “Squid Game” is gathering huge cult acclaim and is already lining up new merchandise with Zavvi.  
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License Global

October 4, 2021


Released Sept. 17, “Squid Game” is already

on track

 to becoming Netflix’s most watched show ever. Set in modern-day Seoul, “Squid Game” is a survival thriller that sees 456 players fight across a series of deadly games and is already a huge success in the U.K. and U.S.  

With so much success so early in its career, U.K. retailer 


 has partnered with AKEDO to launch “Squid Game” merchandise including shoes, T-shirts, jumpers, blankets and cushions featuring the show’s signature distinctive design style.  

The range is available online at



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