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Zavvi Launches ‘Squid Game’ Products as Netflix Show Gains Momentum 

South Korean TV series “Squid Game” is gathering huge cult acclaim and is already lining up new merchandise with Zavvi.  

Released Sept. 17, “Squid Game” is already on track to becoming Netflix’s most watched show ever. Set in modern-day Seoul, “Squid Game” is a survival thriller that sees 456 players fight across a series of deadly games and is already a huge success in the U.K. and U.S.  

With so much success so early in its career, U.K. retailer Zavvi has partnered with AKEDO to launch “Squid Game” merchandise including shoes, T-shirts, jumpers, blankets and cushions featuring the show’s signature distinctive design style.  

The range is available online at  


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