UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA, has announced the launch of a new fashion collection for men and kids that celebrates the UCLA brand and its Bruins mascot artfully embellished on fleece crews, hoodies and long-sleeve T-shirts from the Zara “JOIN LIFE“ label.  

“UCLA enjoys opportunities to collaborate with some of the world’s most well-known fashion and lifestyle brands, something we do selectively and with purpose,” says Cynthia Holmes, director trademarks and licensing. “There is significant demand for UCLA products – at home in Los Angeles and around the world – a testament to the university’s universal brand appeal, message of optimism, and its commitment to education and service to communities worldwide. This commitment also demands our attention to the impacts of production of UCLA-logoed products on the people who make them and the planet we live on. We are deeply engaged in these matters and the work that remains in front of us. Supporting the efforts and progress of others who are aligned with our goals is an important part of our journey of continuous improvement, so we’re delighted to have this UCLA collection featured the Zara JOIN LIFE label.” 

“We are very proud to represent the UCLA brand and happy to see this collection from Zara available world-wide to men and the children in their lives who aspire to live the UCLA dream,” says Malin Jähde Holm, head of softlines, licensing and collaborations, Plus Licens AB, who represents the UCLA brand for licensing opportunities in the European market.  

Men’s styles include full cut sweatshirts with crewneck, long sleeves, ribbed trim and contrasting prints depicting the classic UCLA block-arch and Bruins statue logos. Kid’s styles include a crewneck sweatshirt, long-sleeve tees and hoodie options featuring the UCLA mark together with the university’s seal or vintage Bruins character logo options.