Wrangler, Hot Wheels Launch Streetwear-Inspired Apparel

Global denim brand, Wrangler, has announced a collaboration with Mattel’s Hot Wheels. Following 2023’s Wrangler x Barbie collaboration, Mattel and Wrangler have teamed up again, this time for a streetwear collection. A nostalgia-driven collection, Wrangler x Hot Wheels includes denim, jackets, coveralls and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler-branded miniature diecast ’85 Ford Bronco. The rich history of Wrangler and Hot Wheels is displayed through motorsport-inspired designs on classic denim pieces and colorful tees.

“Partnering with Hot Wheels has been a collision of heritage and horsepower,” says Holly Wheeler, vice president of global marketing, Kontoor. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”

Wrangler x Hot Wheels is available at Wrangler.com and in select stores globally.